Case Studies -

• Automotive

  We have successfully conducted over 50 MR projects for automotive giants from industries ranging from tractors, commercial cars, premium cars, sports bikes, trucks & tippers, etc. Various MR activities ranging from Mystery Audits, Dealer Evaluations, Purchase Behavior studies, Service Satisfaction studies, Post purchase & customer satisfaction feedbacks and car/bike clinics have been conducted throughout India. We also possess dedicated team of experts and over 60 expert mysterious auditors exclusively for automotive sector.

• FMCG

  FMCG industry is one of the most dynamic and competitive industry requiring MR services at regular intervals to explore and fill gaps, concept testing, satisfaction studies, supply chain evaluations, etc. We have been associated with FMCG giants all over India conducting majority of MR services be it quantitative or qualitative. We have diverse network of over 1000 field executives throughout the country to conduct FMCG studies on national level be it data collection or analysis.

• Healthcare

  Pharmaceutical companies operate in an industry having truly unique challenges like long product development life cycles, regulated environments of different countries, complex market dynamics. However, our experienced Research team with over 10 years of experience has created a network of healthcare specialists in 10 cities, which is spread throughout the globe ranging from general physicians to specialist surgeons, opticians, nurses, pharmacists and patients. We have successfully conducted CATI, CAPI, focus groups, F2F interviews, online surveys, CLT in healthcare industries across India, UK, Australia and US.

• Media

  Indian media industry has experienced a mammoth growth over last few years and our research capabilities within media industry have experienced paralleled progress. MR studies such as audience measurement, rating, awareness, pre launch program tests, FGD’s and consumer preferences towards media & imagery have been conducted pan-India. We are also one of the pioneers to provide media companies with social media listening tools and online/mobile panels to measure their brand/product reach on social media.